Belatra’s Adventure Club will encourage visitors to discover new connections, share their hobbies and create moments to remember.

Belatra Games is bringing a sense of adventure to SBC Summit Lisbon 2026 with an interactive stand designed around one simple idea: great industry connections can start with the things people enjoy beyond work.

The specialist online slots developer will welcome visitors to Stand B226 from 29 September to 1 October, where the Belatra Adventure Club will combine networking, games and memorable experiences.

Built around the company’s slogan, “Life is the adventure! Try new things. Collect moments,” the concept encourages visitors to step away from traditional business conversations and share their hobbies, passions and interests.

The Guy, Belatra’s character-based IP, provides the inspiration behind the initiative. Known from games such as Blast the Bass, Ice Bass and Hunt the Bucks, The Guy is always exploring new stories, discovering new hobbies and embracing different experiences.

Visitors will be able to create their own moments through three experiences at the stand.

Photo Moment will capture a memory from SBC Summit Lisbon, Game Moment will challenge guests to turn one shot and 10 seconds into a win, and Bar Moment will provide a space for conversations, new connections and potential partnerships.

The Adventure Club concept was developed following an international survey conducted by Belatra Games in partnership with G&M News. The survey asked iGaming professionals to reveal their favourite hobbies, as well as some of the more unusual activities they enjoy.

The most popular hobbies, alongside some of the rarest and most surprising responses, will be revealed on 30 August.

Kateryna Goi, CMO at Belatra Games, said:

“We wanted to create a stand that gives people a chance to connect in a more natural way and share something that inspires them beyond their day-to-day work. Hobbies felt like the right theme for that. They reflect The Guy, our recurring character who is always discovering a new passion, and offer an easy way to break the ice, get to know someone and find common ground. Come and find us at Stand B226, share what inspires you beyond work, and, of course, let’s talk about how we can build a partnership together.”