etaBet, the leading provider of real-time sports-focused affiliate revenue tools and interactive engagement technology, has launched Tournament Hub, a new all-in-one engagement product designed to help publishers, affiliates and operators maximise fan engagement throughout the World Cup.

Tournament Hub from Are You Watching This?! is a fully interactive full-page widget that brings together everything fans need during the tournament, including fixtures, betting lines, excitement rankings, venue information and where-to-watch details. The product also features integrated sportsbook and streaming affiliate links, creating a seamless engagement and conversion journey around every fixture in the expanded tournament format.

As the competition progresses, Tournament Hub dynamically transforms into a live knockout bracket experience. The bracket view becomes available towards the end of the Group Stage before transitioning into the primary interface once the knockout rounds begin.

In keeping with all MetaBet products, Tournament Hub can be deployed instantly through a simple one-line copy-and-paste integration. The platform is also fully customisable, enabling partners to configure single or multiple sportsbook links depending on their commercial strategy and preferred user experience.

The latest launch from MetaBet comes amid increasing demand from publishers and operators for more immersive engagement tools that combine content discovery, betting interaction and streaming access within a single experience.

MetaBet Founder, Mark Phillip, said:

“Tournament Hub is the ultimate teammate for World Cup fans wanting to maximise the enjoyment of the competition. Our mission was to create a product that combines discovery, engagement and monetisation in one seamless experience, while remaining incredibly easy for partners to deploy. This is especially important with the 48-team format and the need for fans around the world to track matches across different time zones.

“The ability to integrate sportsbook affiliate links and streaming affiliate links directly into the same experience creates a powerful engagement loop around every match.”

The launch further strengthens MetaBet’s portfolio of real-time engagement products, which are used by sports media companies, sportsbook operators, performance marketers and affiliate publishers to drive conversion and retention through contextual sports experiences.