PG Soft has named Hugo Baungartner as General Manager LatAm, entrusting the experienced executive with leading the supplier's next phase of growth across Latin America.

Baungartner will oversee commercial operations throughout the region while directing the company's strategy in Brazil, where PG Soft has already established a strong presence within the regulated market.

The appointment reflects the supplier's continued confidence in Latin America's long-term potential, particularly as Brazil's regulatory framework continues to evolve.

Baungartner joins with almost 30 years of experience across gaming and technology, having previously worked in senior leadership roles at Grupo Aposta Ganha, RCT Gaming, Prohards and Esportes Gaming Brasil.

He has also cultivated an extensive network across the region's regulatory landscape, working closely with authorities and industry bodies in both Brazil and Mexico.

PG Soft has further demonstrated its commitment to the region through sponsorship of BiS SiGMA South America and ongoing investment in regulated Latin American markets.

Speaking about his appointment, Hugo Baungartner said:

"PG Soft's brand needs no introduction in Latin America thanks to its extensive portfolio of world-class, mobile-first games that resonate strongly with players. The company is only just getting started in the region, and I look forward to building on its success in Brazil while expanding PG Soft's presence across regulated markets throughout Latin America."