The release builds upon an Originals portfolio previously centred on instant-win games, adding a familiar casino format while retaining Cubeia’s operator-first technical approach.

Roulette follows the European single-zero format and offers the established selection of inside and outside bets. Players complete the entire experience within the operator’s interface, from placing their wagers to watching the wheel reveal the outcome in real time.

Instead of displaying Cubeia’s branding, the title inherits the visual identity of the casino offering it. The operator can select the theme, currency, RTP and missions to create a version aligned with its wider platform and commercial requirements.

The game can then be introduced to the casino site through a single tag.

Unlike games embedded within third-party iframes, Cubeia Originals titles are supplied as native web components. Cubeia says this helps the games load up to five times faster while providing a more consistent visual experience across the operator’s platform.

Its new Roulette wheel loads in less than 500 milliseconds, allowing the game to feel like part of the operator’s underlying product rather than separately embedded content.

Standard web components are accompanied by dedicated React and Next.js packages, providing integration options for different front-end systems.

Caroline Björkman, Head of Sales, Cubeia, said: “Operators running the same third-party game grid as everyone else are building player loyalty to the content provider, not to their own brand. Roulette is the game every casino is expected to have, so it is exactly the game that should carry your name, not ours. Adding a classic table game to Originals means operators no longer have to choose between exclusive content and the titles players already look for.”

Cubeia CCO, Tobias Fogelberg, added: “Players instantly know the feel of Roulette, which makes it unforgiving to build. Getting the spin, the bet layout and the resolution to feel right in the browser, with no iframe between the game and the site, took real engineering. The result loads in under half a second and behaves like part of the operator’s product, because technically it is.”

Roulette is available now to Cubeia Originals operators, joining Mines, Plinko, Dice, Limbo, Wheel, Keno, Coinflip, HiLo, Crash, Turbocrash and Tower.

The supplier is also testing Chicken Cross in beta and developing Multiplayer Roulette, Blackjack, Baccarat and Snakes.

A playable version of Roulette can be found at originals.cubeia.com/games/roulette. Integration enquiries can be submitted through cubeia.com/lets-do-business.