Xtremepush and Immensity have entered into a strategic partnership designed to improve how acquisition intelligence is applied within iGaming CRM environments from the point of player onboarding.

The integration enables Xtremepush users to incorporate Immensity’s acquisition-derived intelligence directly into CRM workflows, providing operators with richer player context from the moment a player is acquired.

Immensity delivers data-driven insights based on affiliate provenance, acquisition channel attribution and quality scoring at player level. This information is surfaced within Xtremepush’s platform, where it can immediately inform segmentation, journey design and predictive engagement strategies, removing reliance on limited early behavioural signals.

The collaboration is intended to address the industry’s “cold start” challenge, where operators typically lack sufficient data to personalise engagement effectively during the earliest stages of the player lifecycle.

Tim Mathews, CEO of Immensity, said:

“Operators have always faced a cold-start problem at acquisition.

“Engagement platforms, like Xtremepush, do exceptional work scoring players and orchestrating journeys once in-platform behavior exists; what’s missing in most operator stacks is intelligence upstream of that, at the moment players arrive. Immensity provides that signal from affiliate quality, channel attribution, and acquisition-source data, so Xtremepush’s workflows have meaningful context from day one. The in-platform outcomes Xtremepush delivers then feed back into our acquisition models, sharpening affiliate and channel quality scoring over time. It closes the acquisition-to-engagement loop in a way the industry hasn’t had before.”

Robbie Sexton, Head of Partnerships at Xtremepush, commented:

“We have strict criteria when it comes to working with partner integrations and Immensity is right in that sweet spot with a service that complements and amplifies what we offer our customers. This addition to our platform helps solve a classic industry blind spot, by bringing upstream information directly into our platform that helps our customers make better decisions from the off.

“This stage of the player's lifetime journey is critical. We can now empower operators with rich acquisition signals so they can close that conversion gap, ensuring our real-time CRM workflows are best positioned to serve players with the right actions and events from the very first click.”

The partnership also establishes a continuous feedback loop, whereby engagement outcomes generated through Xtremepush are used to refine Immensity’s acquisition models, improving affiliate evaluation and channel optimisation over time.