Jurnii Launches Jurnii 360 to Sharpen Competitive Promo Intelligence

The platform reduces the manual effort involved in tracking rival offers by enabling near real-time visibility of promotional activity,

Jurnii launches Jurnii 360 to Sharpen Competitive Promo Intelligence

Jurnii, the digital experience agency powered by proprietary AI-led insights, has unveiled Jurnii 360, a new solution designed to help operators monitor, benchmark and respond to competitor promotions with greater speed and accuracy.

The platform reduces the manual effort involved in tracking rival offers by enabling near real-time visibility of promotional activity, including offer depth, frequency, structure and on-site positioning, all within a single dashboard. The aim is to support faster, more informed promotional decisions and provide clearer context on how an operator’s proposition stacks up across the market.

Competitive intensity remains a major concern for the sector, with EvenBet’s Gaming Report 2025 ranking it as the second biggest challenge facing operators.

“Imagine a trading manager receiving an instant alert at 8:00 a.m. that a rival has launched a boosted-odds promotion ahead of a major sporting event,” said Fraser Dunk, CEO and founder of Jurnii.

“Within minutes, the team adjusts its own offer and communicates it to players before the competition even trends. With Jurnii 360, what once took hours now takes minutes, and that agility can decide who wins a customer that day.”

Jurnii confirmed that further enhancements are planned later this year, with the platform set to expand beyond promotions to assess wider operator propositions. Future coverage will include supplier breadth, games per provider, casino game placement, competitions, events, sports odds and selected non-gaming product catalogues.