Sporting Risk Expands Sportradar Partnership to Deliver Player Markets Across 50 Football Competitions

Sporting Risk’s team and player stat markets are available to Sportradar’s global network of more than 800 sportsbook operator clients via the company’s Unified Odds Feed (UOF).

Sporting Risk Expands Sportradar Partnership to Deliver Player Markets Across 50 Football Competitions

Sporting Risk, the sports analytics company specialising in predictive models that generate market-leading pricing and betting content, has announced the extension of its football distribution agreement with Sportradar.

Sporting Risk’s team and player stat markets are available to Sportradar’s global network of more than 800 sportsbook operator clients via the company’s Unified Odds Feed (UOF). Covering up to 50 pre-match competitions and 24 in-play competitions, the extensive player market coverage and combinability complements Sportradar’s existing football portfolio, which includes exclusive betting data agreements with AFC, Bundesliga, CONMEBOL, CONCACAF, CAF, MLS and UEFA, creating a standout offering for operators.

As part of the extended agreement, Sporting Risk will expand its portfolio to include more than 100 player markets for the World Cup. These will span singles, head-to-heads, micro markets and multis, further strengthening its proposition during one of the most significant events in the sporting calendar.

Sporting Risk’s solutions are purpose-built to engage bettors in real time, delivering rapid, relevant and entertaining opportunities that align with player behaviour and market demand.

Andy Phillips, CBDO at Sporting Risk, commented:

“We’re thrilled to extend our distribution agreement with Sportradar and access its unmatched partner network. All eyes are on the World Cup this summer, so it’s the perfect timing to enhance our offering for the tournament. Together, we’re redefining how player data and analytics power the next generation of betting experiences.”

Karl Danzer, SVP Business Development, Sports Content at Sportradar, added:“Working with Sporting Risk ensures that Sportradar’s operator clients have access to a market-leading portfolio of football coverage to drive engagement with the world’s most popular sport.”