Symplify’s new reporting add-on automatically compares CRM performance with the previous equivalent period, giving teams a way to see which campaigns and automations are improving and where results are slipping.

Symplify Insights brings email, SMS and app push data into dashboards within the Stockholm-based provider’s existing platform. The Account Brief presents overall CRM performance on one page. From there, teams can open views that show whether they may be sending too often, how automations are performing, which journeys need attention and which days deliver the strongest results.

The add-on draws on data already held in Symplify and requires no additional setup. Existing customers get access to 12 months of historical data on activation.

Developed in collaboration with customers, Insights is available from 2 November, with further updates planned. Symplify is showcasing it at stand H4-4006 during SiGMA World in Rome, which runs from 2 to 5 November.

Christoffer Feldt-Sørensen, chief sales officer at Symplify, said:

“CRM teams want to immediately understand how this month compares with last, and which journeys need attention. Symplify Insights gives them that in one overview.

“Our customers have helped shape development through feedback from their day-to-day CRM operations, and there’s plenty more to come.”