Esportes Gaming Brasil Group Launches “Imagine With Me” Campaign to Introduce Lottu

In the campaign video, Carlinhos Maia shares his discovery of the platform, highlighting Lottu’s mission to deliver immersive and intuitive experiences.

Esportes Gaming Brasil Group Launches “Imagine With Me” Campaign to Introduce Lottu and Promote Responsible Fun

The Esportes Gaming Brasil Group — owner of the online betting brands Esportes da Sorte, Onabet, and Lottu — has launched a new digital campaign to introduce its corporate brand. Entitled “Imagine With Me”, the campaign features influencer and comedian Carlinhos Maia and marks Lottu’s debut in the Brazilian market with a message centred on responsible fun.

In the campaign video, Carlinhos Maia shares his discovery of the platform, highlighting Lottu’s mission to deliver immersive and intuitive experiences. Influencer Raul Erlich also appears as an ambassador, helping to expand the brand’s connection with audiences across social media.

“Lottu represents the combination of technology and conscious entertainment. The campaign is an invitation to imagine new ways of having fun with safety and purpose,” said Darwin Filho, CEO of Esportes Gaming Brasil Group.

Launched in August this year, the new brand strengthens the Group’s position in the sector and broadens its portfolio. According to the CEO, Lottu reflects everything Esportes Gaming Brasil has learned in recent years, while taking a major step forward in performance and usability. The platform was designed to provide fast, seamless experiences, with real-time promotions and intuitive navigation tailored to bettors.

“Our goal is for the public to see Lottu as a symbol of trust and innovation. We want players to enjoy themselves — but always with the assurance of being on a serious, transparent platform that stands apart from everything else in the market,” added Marcela Campos, Vice President of Esportes Gaming Brasil Group.

The launch follows Esportes da Sorte’s recent nationwide campaign “Olha a diversão” (“Look at the Fun”), which features Brazilian artists Kevinho, MC Daniel, and Léo Santana. The video, starring the brand’s ambassadors, transforms one of funk’s biggest hits into an anthem celebrating joy and everyday life. Inspired by Kevinho’s track Olha a Explosão, the campaign spotlights the moments of daily entertainment that define Brazilian culture.

“Esportes da Sorte was born to celebrate what’s best about the Brazilian people — their joy and passion for the game. We believe true fun only happens with responsibility, transparency, and awareness,” said Filho.

Promoting responsible and healthy entertainment, the campaign connects with audiences from across the country and will run across radio, television, and digital platforms.

In addition, Esportes da Sorte recently honoured the Copa Libertadores champions, reaffirming its partnership with the Corinthians women’s team. The operator organised a special activation to celebrate the club’s second consecutive title in the tournament, presenting players and staff with personalised gift boxes containing exclusive Esportes da Sorte merchandise.