Jurnii Appoints Karolina Pelc as Investor and Strategic Advisor

elc brings more than two decades of experience across gaming and digital entertainment, having held senior positions at Betsson Group, William Hill Online and LeoVegas (now MGM).

Jurnii Appoints Karolina Pelc as Investor and Strategic Advisor

Jurnii, the digital experience agency built on proprietary AI-driven insights, has appointed pioneering iGaming operator and founder Karolina Pelc as Investor and Strategic Advisor. Her arrival significantly strengthens Jurnii’s leadership team as the company moves into its next phase of growth.

Pelc brings more than two decades of experience across gaming and digital entertainment, having held senior positions at Betsson Group, William Hill Online and LeoVegas (now MGM). She is also the founder of BeyondPlay, which was acquired by FanDuel in 2024 — a deal that cemented her reputation as one of the industry’s most effective innovators.

“To have Karolina on board is a huge win,” said Fraser Dunk, CEO & Founder of Jurnii.

“The next phase of Jurnii is about scaling, expanding our product suite, and entering new markets. Karolina’s expertise will be pivotal in shaping our corporate and commercial strategy and in supporting our fundraising efforts as we grow.”

Pelc added:

“After closely watching Jurnii’s progress, I’m excited to step in formally. The team has solved real problems: operators spend hours every day manually auditing and tracking competitor activity. Jurnii’s suite of AI solutions allows them to do this automatically and almost instantly, so they can re-price or reposition faster to win market share. That makes a significant difference in iGaming.”

Pelc’s appointment highlights Jurnii’s ambition to become the go-to diagnostic platform for iGaming teams looking to optimise their front-end experience.