Parimatch Sets the Pace for 2026 with Renewed Values: Speed, Courage, Power

This transformation is already in motion both inside and across the company.

Parimatch Sets the Pace for 2026 with Renewed Values: Speed, Courage, Power

Parimatch, the global entertainment and betting company, official partner of Manchester United, UFC, and Leeds United, enters 2026 with renewed ambition, a faster pace, and an updated set of values that define a bold new direction for the brand on the global stage.

In response to the rapidly changing dynamics of the industry, businesses must be able to quickly adapt their strategic goals and the values that drive them 24/7 while sustaining a high-performance tempo. That’s why Parimatch has introduced an updated value system:  Speed, Courage, Power, designed to meet real-world challenges and fuel long-term growth.

“We updated our values to ensure that our people strategy directly supports business performance. “Speed” helps our teams deliver faster, “Courage” drives accountability and ownership, and “Power” turns talent and decisions into measurable results. These values guide how we hire, develop, and lead people across the organization,” said Alina Lambe, Chief People Officer of Parimatch. 

This transformation is already in motion both inside and across the company. Last week, the Parimatch team kicked off the season by attending ICE Barcelona and iGB Affiliate Barcelona. Over three days, the brand delivered a dynamic experience for guests while bringing together multiple teams under one platform. The brand’s booth at iGB Affiliate featured an art-gallery vibe, with a custom Parimatch World Cup art trophy as the centrepiece.

The booth hosted discussions focused on preparations for the World Cup, including effective ways to collaborate with Parimatch during the tournament, as well as updates on offers and exclusive partner conditions.

Speed, Courage, and Power define Parimatch in 2026, driving growth and setting the pace in a rapidly evolving global industry.