CreateFuture Showcases AI-Native Expertise at ICE Barcelona 2026

Hassan Peymani, CEO of CreateFuture, shared insights into the company’s approach.

CreateFuture Showcases AI-Native Expertise at ICE Barcelona 2026

CreateFuture made its mark at ICE Barcelona 2026, demonstrating how the AI-native consultancy is quietly transforming the iGaming landscape. The fast-growing firm, which has spent the past seven years supporting leading operators, highlighted its expertise in product development, engineering and strategic innovation during the event.

Hassan Peymani, CEO of CreateFuture, shared insights into the company’s approach, emphasising the importance of trust, transparency, and speed in delivering impactful solutions for operators. “Several factors make rapid delivery possible, but first is trust—at a human, commercial, and pragmatic level between the operator and partner,” he explained.

“Clear communication ensures decisions are the right ones and allows bold, innovative projects to move forward.”

CreateFuture works across a wide range of iGaming verticals, including casino, sportsbook, predictions, back-office systems, and PAM. The consultancy has been instrumental in helping operators scale smarter, launch products at pace, and innovate without compromising quality, even under complex commercial and regulatory pressures.

At ICE Barcelona, CreateFuture also participated in the IGB executive session, the Sunset Sprint with Fanatics, showcasing how operators can successfully launch new products rapidly while maintaining high standards. Hassan highlighted the value of transparency in partnerships: “It’s partly about honesty and openness, which shows the trust and value operators place in us. It’s key for scaling effectively without losing focus on quality.”

Looking ahead to 2026, CreateFuture is focused on expanding its global footprint while surfacing the expertise of its 600-strong team of product and engineering specialists. With ongoing projects in Europe and North America, the consultancy aims to accelerate operator initiatives, support tier-two organisations with transformation, and continue shaping the future of iGaming innovation.

“ICE 2026 marks the start of our broader reveal to the industry,” Hassan said. “We’re bringing our expertise back on a larger scale, helping operators move faster and deliver meaningful innovation across the ecosystem.”

With a proven track record, deep domain knowledge, and a focus on trust-driven partnerships, CreateFuture is positioning itself as a go-to consultancy for operators seeking to innovate, scale, and navigate the evolving iGaming market.

Learn more about CreateFuture at createfuture.com