Blokotech Partners with Key2 Group’s Digital Division to Drive Global Distribution of StickyPlay

The agreement represents a significant moment for the industry

Blokotech Partners with Key2 Group’s Digital Division to Drive Global Distribution of StickyPlay

Blokotech, a leading innovator in iGaming software solutions, has announced a strategic partnership with the Digital division of the Key2 Group to support the international distribution of the StickyPlay suite.

The agreement represents a significant moment for the industry, giving operators a timely response to the anticipated “efficiency crisis” of 2026, as the market shifts away from aggressive user acquisition strategies and towards sustainable, organic player retention.

With acquisition costs (CPA) continuing to rise and Lifetime Value (LTV) under increasing pressure, StickyPlay delivers a vital technology layer designed to reshape gaming dynamics. Through advanced gamification tools including Plinko, LuckyWheel and ScoreKing, the suite enables brands to drive player engagement by transforming promotional spend into entertainment-led experiences.

The partnership is rooted in growing operator demand for long-term sustainability. StickyPlay moves the emphasis away from broad, easily exploited bonus models and towards reward mechanics built on competition and social interaction. This approach enhances the player experience while delivering measurable commercial benefits, with data showing that operators integrating the suite achieve structural bonus savings of between 8% and 10% of Gross Gaming Revenue.

Blokotech Co-Founder and CEO Salvatore Messina commented:

“Integrating StickyPlay into our offering supports our vision for the future of iGaming: a sector where technology serves to create a healthier, more enjoyable, and above all more sustainable gaming environment for operators. New-generation players—Millennials and Gen Z—seek social validation and fast-paced entertainment. StickyPlay addresses these needs perfectly, while also giving our operator partners a powerful onboarding tool and an immediate competitive advantage through optimised promotional spend.”

Marco Gatti, General Manager of K2, added:

“We are excited to collaborate with Blokotech to bring StickyPlay to the global market. Our goal is to solve the bonus paradox: today, operators spend enormous sums to attract users who often leave the platform within 48 hours. With StickyPlay, we provide the tools to build a community. We do not offer just games, but a margin-defence strategy that turns the occasional player into a loyal user, dramatically reducing reliance on monetary bonuses.”