Gamblers Connect has announced a new media collaboration with SiGMA Play, strengthening the consumer-facing platform's access to B2B iGaming media, editorial coverage and press release distribution.

SiGMA Play, part of the SiGMA.world group, will be integrated across three areas of the Gamblers Connect ecosystem: iHub, news and press release distribution.

Through the agreement, SiGMA Play will have its own dedicated profile within the Gamblers Connect iHub directory. The profile will provide company information and a direct link to the platform, with details updated as its product offering and corporate activity evolve.

SiGMA Play will also be able to put forward company announcements, launches and other major developments for editorial consideration within the Gamblers Connect news feed.

The collaboration further provides access to Gamblers Connect's press release distribution network, with releases eligible for publication across Gamblers Connect and its media partners. Published content will then be linked back to SiGMA Play's iHub profile.

The agreement provides SiGMA Play with an additional route into the B2B iGaming audience, while bringing together its consumer-facing platform with Gamblers Connect's media and distribution infrastructure.

Partnerships and Operations Lead, Luka Dimitrijevic, said:

“SiGMA Play is a highly respected name in the industry, so we’re very happy to welcome them to the Gamblers Connect platform. This collaboration is about giving their team another strong channel to share news, developments and company updates with the wider iGaming industry. Bringing together iHub, editorial coverage and distribution gives us a solid foundation to build on, and we’re looking forward to developing the relationship.”