MentorBet, the consultancy arm of Grupo Oklahoma, has joined forces with Atucha Strategic Advisory (ASA) in a new alliance focused on supporting international betting and gaming companies in Mexico.

Antonio Lara will lead MentorBet’s participation in the partnership, bringing significant experience of Mexico’s gaming market and its regulatory landscape.

The collaboration will begin at SiGMA North America in Mexico City, where ASA’s Ramiro Atucha and Eliane Nunes will be meeting operators and suppliers from 1 to 3 September.

ASA works with a select portfolio of technology and content suppliers, representing one company per vertical and managing their commercial development across Latin America. Its current partners include Kiron Interactive, End2End and Immensity.

MentorBet was launched by Grupo Oklahoma to help international companies enter and expand within Mexico. The group has more than 20 years of experience in the country’s gaming industry and has also established operations across Peru, Colombia and Costa Rica.

The partnership will combine ASA’s regional reach with MentorBet’s on-the-ground expertise, giving clients access to market intelligence and local support as they assess opportunities in Mexico.

Ramiro Atucha, founder of Atucha Strategic Advisory, said:

“I have known Antonio Lara for many years and I have always admired his work, particularly what he did at AIEJA, where he earned the respect of operators, permit holders and suppliers alike. What made the decision easy was finding a group behind him with more than twenty years in this market, and Macías backing the project from the top. We understand Latin America, but understanding the region is not enough. Every country has its own regulation, its own timing and its own codes. Mexico is not Brazil and it is not Colombia. That is why in each market we look for the best possible ally, someone who allows us to zoom in and be on the ground. In Mexico that ally is MentorBet.”

Antonio Macías, Grupo Oklahoma, added:

“When Antonio Lara brought this to me, it took one conversation. Ramiro has built and run companies this market knows well, and he is bringing in companies that solve real problems for Mexican operators. Our group has spent more than twenty years in this industry, and everything we have built here is available to ASA and to the companies it represents. Antonio Lara leads this alliance for us, and he has our full backing.”

Antonio Lara, MentorBet, commented:

“I am delighted with this alliance. I have known Ramiro for years and there is a mutual appreciation and respect that made this conversation natural from day one. Mexico has a great opportunity ahead of it, but also nuances you need to understand in order to make the most of them. What we bring is the whole structure of the group and our daily work on the ground, so that the companies ASA represents have a local partner here rather than a remote view of the market.”