Gamblers Connect, the independent B2B iGaming media platform, has unveiled a fully custom-built digital platform alongside a complete brand refresh, marking the culmination of a five-year transformation journey since its founding in 2021.

The new website is the first iteration developed entirely in-house, moving away from pre-designed templates and third-party page builders. The rebuild delivers a complete redesign of the platform’s architecture, navigation, typography, colour system and the integration of its editorial and directory ecosystems.

Editorial output remains a core focus, with Gamblers Connect continuing to publish daily news, interviews, case studies, podcasts and original research. These are supported by comprehensive directories spanning online casinos, sweepstakes casinos, demo slots, game providers, payment solutions and wider B2B services.

The platform also operates three structured methodologies. The Responsible Gambling Index assesses providers against twelve responsible gambling criteria. Proof of Play conducts practical operator testing across payment rails. The iHub Five Gate Verification system evaluates companies listed in its directory through five verification stages. All methodology documentation is publicly accessible.

Founder Gjorgje Ristikj commented:

“After five years relying on pre-set templates, the next stage meant building the platform ourselves. Editorial independence is more credible when the technology underneath it is not owned by someone else.”

A new editorial governance framework has also been introduced, structured as a public policy stack including the Editorial Firewall, Editorial Policies, Brand Asset Library and Responsible Gambling commitments. These policies are openly published to provide transparency for all stakeholders.

Gamblers Connect is independently owned, bootstrapped and operated by a small Balkans-based team. Since its launch in 2021, the platform has built recognition across the industry through editorial work and methodology-driven initiatives, with acknowledgements from organisations such as SiGMA, iGB, SBC and AffPapa.