Sporting Risk has further expanded its partnership with Entain after signing a new agreement to supply its BetBuilder Suite across the operator's Nordics and Central Europe (NCE) business.

The deal will see the sports analytics provider deliver its BetBuilder technology to brands including Optibet, Klondaika, Laimz and Bwin, strengthening Entain's same-game betting proposition across the region.

The BetBuilder Suite combines Sporting Risk's Self-Build BetBuilder, allowing customers to create bespoke pre-match and in-play selections within the same event, with its Pre-Canned BetBuilder product, offering a range of ready-made betting combinations based on popular market trends.

Using advanced predictive models and large-scale simulations, the technology calculates correlated odds across football, basketball and ice hockey, helping operators provide more accurate pricing and a richer betting experience.

The latest agreement underlines the growing demand for sophisticated BetBuilder products across regulated European markets while reinforcing Sporting Risk's position as a trusted sportsbook technology partner.

Andy Phillips, CBDO at Sporting Risk, said:

"Entain is one of the world's leading betting and gaming groups, and we're delighted to be expanding our relationship in the Nordics and Central Europe. BetBuilder has become a core part of the modern sportsbook experience, and our focus is on helping operators deliver more engaging, accurate and flexible products across both pre-match and in-play."

Hendrik Ahuna, Director of Sportsbook – North and Central Europe at Entain NCE, added:

"We are pleased to be working with Sporting Risk on the continued development of our BetBuilder offering across the region. Their modelling expertise and product flexibility make them a strong partner as we continue to improve the depth and quality of the betting experiences available to our customers."