The Strategic Esports Partnership will see NPG host an interactive gaming zone during AffPapa Conference Cancun 2026.

Nordic Partners Gaming (NPG) is strengthening its collaboration with AffPapa after being named Strategic Esports Partner for AffPapa Conference Cancun 2026.

Taking place from 23–25 November in Cancun, Mexico, the conference will feature an NPG Esports Zone positioned on the main event floor, bringing competitive gaming into the wider iGaming conference environment.

The activation follows the strategic partnership between Nordic Network Ltd and AffPapa and is designed to provide delegates with an opportunity to engage directly with esports rather than experiencing it solely through traditional conference content.

NPG professional player and streamer FreeZe will be present throughout the event, allowing attendees to take part in gaming sessions alongside a professional player.

Fabian Broich, Director of Nordic Partners Gaming, commented:

“AffPapa Conference Cancun gives us a great opportunity to bring esports directly into an iGaming environment and create something people can enjoy first-hand. Having FreeZe with us makes the experience much more authentic. Attendees won’t just be watching from the sidelines; they’ll have the chance to get involved and play with a professional themselves.”

The initiative comes following the establishment of Nordic Partners Gaming by Nordic Network Ltd. The company aims to help esports organisations and gaming creators develop sustainable commercial models, while also helping licensed iGaming operators and businesses build stronger connections with gaming audiences.

The partnership reflects the growing overlap between esports, gaming and the wider iGaming ecosystem, with the Cancun event providing a platform for delegates to explore that relationship in a more interactive setting.

AffPapa Conference Cancun 2026 is expected to attract affiliates, operators and B2B businesses from across the iGaming sector, with networking, meetings and LatAm market opportunities forming key elements of the agenda.

Yeva Avagyan, Head of Commercial at AffPapa, said:

“We're excited to have Nordic Partners Gaming bring esports to AffPapa Conference Cancun. The Esports Zone will give attendees something a little different to get involved in, and with FreeZe joining the NPG team, they'll have the chance to play alongside a professional player. It's a fun addition to the event, and we can't wait to see everyone get involved.”