Premier Padel will introduce an official betting product from 2027 after agreeing an exclusive data and live streaming partnership with sports betting technology company iGame Media.

The deal covers more than 2,400 professional men’s and women’s matches on the Qatar Airways Premier Padel Tour. It will make official venue-collected umpire data and low-latency match streams available to sportsbooks and prediction markets.

The planned product combines pre-match and in-play betting markets with live video and scoreboards. Accredited odds providers will be able to build markets using historical Premier Padel information and official umpire data, with distribution through OneData and existing integrations.

iGame Media will also offer its Bettor Engagement video technology to sportsbooks. This can be used to produce content introducing tournaments, players and available markets to customers.

The partnership arrives as Premier Padel develops its international audience. The tour has recorded strong attendance at new events in Pretoria and London, and its matches are carried by broadcasters including Red Bull TV, ESPN and TNT. Padel has more than 38 million players globally, according to figures cited in the announcement.

Premier Padel’s annual tour comprises 26 Major, P1, P2 and Finals events across Europe, the Americas, the Middle East and Africa. Buenos Aires, Rome, London, Paris and Acapulco are among the cities on its planned 2027 schedule, while Asia has been identified as a potential area for further expansion.

Rob Mitchell, VP Commercial at Premier Padel, said:

“Sports betting represents an important opportunity for Premier Padel as the Tour continues to grow globally. In iGame, we have found a partner that understands both the industry and the unique characteristics of our sport. Their ambition to create a bespoke product for Premier Padel will help us offer sportsbooks and fans an engaging, reliable and authentic way to follow the action.”

Mike Cobain, Founder and CEO of iGame Media, said:

“Premier Padel is one of the most exciting growth stories in sport we have seen in many years. Almost everyone now knows someone who plays padel. What we are seeing now is that same growth in padel as a spectator sport. Records are falling at almost every event. The Alpine Paris Major at Roland Garros drew 81,000 fans across the week, up from 64,000 in 2025. This is the pace that Premier Padel is moving at. On the other side of the world, the inaugural Pretoria P1 attracted near-capacity crowds over the finals weekend. That gives you a sense of the atmosphere Premier Padel is creating at venues around the world.

“We are delighted that Premier Padel has selected iGame Media as its partner for betting rights and has put its confidence in our distribution-agnostic business model which cultivates a long-term approach to sports rights in sports betting. Our commitment to Premier Padel is to give the sport full oversight of, and involvement in, how its rights are used in this area of regulated markets. Padel's growth around the world is only accelerating, and we are honoured to be part of it.”

iGame Media plans to show its 2027 offering and future roadmap at SBC Summit. It will also appear alongside Premier Padel on the Product Innovation Showcase Stage at 1.20pm on Tuesday 29 September.