Honoré Gaming has launched a new Bet Builder solution designed to give sportsbook players greater flexibility when creating football bets.

Rather than selecting a single market, players can combine multiple outcomes from the same match into one bet slip. The feature supports selections covering first goalscorer, total goals, cards and in-play moments.

This allows players to create combinations based on their own reading of a match, while the selections are brought together under combined odds.

The new product is now fully available across the Honoré Gaming platform and represents the latest addition to its portfolio of player engagement tools.

According to the company, Bet Builder is designed to encourage a more personalised betting experience, allowing players to participate in a match in a way that reflects their individual predictions.

Honoré Gaming expects this approach to help drive key engagement indicators, including longer betting sessions, higher average stakes and increased repeat activity.

Valentin R, Chief Product Officer at Honoré Gaming, said:

“We built Bet Builder because our players were ready for it. In many of our markets, football is not simply entertainment, it is identity. Giving players the ability to craft their own story inside a match is the most natural extension of that connection. The emotional commitment suddenly grows as every moment on the pitch can directly affect the outcome of their selections.”