Sporting Risk has announced a new partnership with BOYLE Sports, extending the reach of its sports analytics and betting technology solutions within the UK and Irish sportsbook markets.

As part of the collaboration, BOYLE Sports will deploy Sporting Risk’s Player Props, Pre-canned BetBuilder and next-generation in-play BetBuilder products. The partnership will significantly increase the breadth of player betting markets available to customers while improving the range of possible bet combinations.

The integration also introduces in-play multis and micromarkets, supported by player-focused content across more than 150 competitions globally. The additions are aimed at creating a more interactive live betting experience and supporting customer engagement throughout sporting events.

Andy Phillips, CBDO at Sporting Risk, commented:

“It’s great to see us strengthen our position in the UK market via a partnership with a high street brand who have a lot of operational expertise and are driving forward with a great online product. The UK is the most competitive football Betbuilder market and we are helping operators here to surpass the very best products across all the objective metrics we can measure.”

David Burgin, Trading Director at BOYLE Sports, said:

“Our focus at BOYLE Sports is on delivering a market-leading experience and this partnership with Sporting Risk significantly enhances our football offering. The depth of player markets, combinability and in-play capabilities will offer more engaging opportunities, and we’re excited to bring these innovations to our customers as we continue to improve the quality and breadth of our sportsbook.”