Sports betting technology provider iGame Media has introduced OneData, a new gateway aimed at making it easier for operators to access specialist odds and sports data suppliers without the need for multiple individual integrations.

The platform has been developed to tackle the technical and commercial challenges associated with managing numerous data feeds, giving sportsbooks, platforms and prediction markets a single point of access to a broad supplier ecosystem.

Through OneData, customers can access providers covering more than 30 sports and more than 1 million events per year.

The solution supports fixed odds, expectancies, bet builder and live event data, with feeds delivered in under 100 milliseconds.

Rather than requiring operators to commit to every available supplier, OneData allows customers to select the providers and data they require. Partners can also request the addition of new suppliers to the ecosystem.

iGame Media will handle supplier feed updates through its technical team, helping operators avoid interruptions while reducing the development resources required to maintain individual integrations.

The company said the model builds on its experience with live streaming. Its existing platform removes the need for operators to separately integrate and maintain more than 20 live streaming suppliers, with the approach reportedly saving development teams hundreds of hours annually.

OneData also incorporates OneMap, iGame Media's unified ID engine.

OneMap standardises provider data by mapping teams, leagues, markets and events to their corresponding event creation IDs. This enables operators to work across different providers without having to redesign their technical workflows every time they add new content.

The technology is intended to make the process of launching new sports and betting products quicker, from initial development through to production.

Mike Cobain, Founder and CEO of iGame Media, said:

"iGame Media has spent over 10 years as the Swiss army knife of video to this industry, with 150+ direct integrations with the world's leading operators. We look at problems and build solutions, and we are the only company globally that is truly provider agnostic in this space. OneData is the next organic step in that evolution. A single integration providing access to an ecosystem of laser focused odds and data providers."

OneData launches with a selection of specialist suppliers, including 10Star, Abelson Sports, ALT Sports Data, Betinvest, Huddle, Oval Insights, Sail GP, Sporting Solutions, Sporting Risk, SWA and Twenty First Group.

More suppliers and sports are expected to join the ecosystem.

iGame Media will be demonstrating OneData at booth C101, Hall 3, during SBC Summit.