Sporting Risk has announced the expansion of its Promotional Markets suite through the launch of an enhanced SureSubsolution, offering operators access to what it says is the most comprehensive range of substitution-enabled player prop markets in the industry.

The product automatically transfers eligible player prop selections to a replacement player following a substitution, ensuring bets remain live and providing customers with additional opportunities to win throughout the match.

Operators can tailor the feature to their own brand, including its name and presentation, allowing it to integrate seamlessly into existing sportsbook experiences.

The launch builds on Sporting Risk's growing Promotional Markets portfolio, which includes innovative products such as 2Up and a series of settlement mechanics developed to help operators create meaningful differentiation without increasing promotional spend.

Available through the Sportradar Unified Odds Feed or direct integration, the expanded SureSub product is designed for rapid deployment and supports implementation across multiple sports and competitions.

Andy Phillips, Chief Business Development Officer at Sporting Risk, said:

"Operators are constantly looking for new ways to stand out in increasingly competitive markets. Promotional Markets do exactly that. They give operators a differentiated betting experience that keeps customers engaged throughout the match, without relying on bonuses or free bet campaigns.

"SureSub is a natural addition to that portfolio. It's a mechanic customers already understand, but we've expanded it across a much broader range of player prop markets. Combined with our distribution through Sportradar, operators can now roll out SureSub at a scale that simply hasn't been possible before."