Sporting Risk has added two new products to its Bet Builder Suite, launching FlexBuilder and Same Game Pick ‘Em as alternative ways for customers to engage with player markets.

FlexBuilder is built around the idea that a successful Bet Builder does not necessarily need every selection to land. Customers can set the number of winning legs required and adjust a payout slider according to their preferred balance between potential returns and more consistent winning outcomes.

This provides players with greater control over the structure of their bets and allows them to select an approach that matches their individual risk preference.

Same Game Pick ‘Em takes a more simplified route. Customers choose how many player propositions they want to select and set a target payout multiplier, then answer a series of Yes or No questions.

There are no traditional odds displayed within the experience. Sporting Risk's technology determines suitable propositions while accounting for market correlations and matching the selections to the customer's chosen number of picks and desired payout.

Together, the products offer operators different ways to approach the growing Bet Builder category, with FlexBuilder adding greater customisation and Same Game Pick ‘Em reducing the complexity of the betting process.

Andy Phillips, SportingRisk.com CBDO, commented:

“The popularity of Bet Builders continues to grow, but not every player wants to bet in the same way. FlexBuilder and Same Game Pick ‘em have been designed to offer different routes into the same experience, whether that’s giving customers more control over risk or removing complexity altogether.”

“By offering multiple ways to engage with player markets, operators can appeal to a wider audience, increase engagement and deliver a more personalised sportsbook experience.”

Both products are available as part of Sporting Risk's Bet Builder Suite.