Halsey and Hard Rock Collaborate for Pride Month

The pub and casino chain will promote every expression of love

Halsey and Hard Rock Collaborate for Pride Month

A new Pride Month campaign from Hard Rock International promises a range of products and events for LGBT+ persons and their supporters. According to Stephanie Piimauna, the brand DNA and mottos of Hard Rock International are ingrained with inclusion and diversity.

The ad, with the slogan "LOVE OUT LOUD," encourages individuals to believe in themselves and the people they love most. The pub and casino chain will promote every expression of love through its activations. To achieve this, the Hard Rock Heals Foundation, the company's charitable arm, will collaborate with other nonprofits and charitable institutions to help the LGBT+ populations.

Additionally, $250,000 will be given by Hard Rock to Outright International and the Human Rights Campaign. In addition, Hard Rock will collaborate with Halsey, a multi-platinum, genre-defying artist who has been nominated for a Grammy.

Hard Rock and Halsey have teamed up to create two Pride edition T-shirts in collaboration with the LGBTQ musician Halsey. A personal performance at Hard Rock Café London Old Park Lane is also on the performer's agenda. In addition, several Hard Rock locations will host Halsey with String Ensemble Hard Rock Live performances. Among them are Hard Rock Casino Northern Indiana (June 30), Seminole Hard Rock Hotel & Casino Hollywood (June 24), and Hard Rock Hotel & Casino Sacramento at Fire Mountain (July 2).

All of Hard Rock's properties will support LGBT+ individuals.

Hard Rock will also hold a range of events at its cafes and hotels in addition to the previously stated activities and goods. To show its support for the community, Hard Rock Cafes around the world will promote Pride Month. Visitors can anticipate live performances, Pride-themed cuisine, and personalised playlists, just to mention a few things.

Additionally, Hard Rock will support a number of Pride parades in Europe. The Hard Rock Hotel will feature exclusive customer experiences, such as specialised menus, curated suites, Pride playlists and LGBT+ fundraisers. The franchise will also be featuring performances of up-and-coming street artists that promote LGBT+ people. Seminole Hard Rock's chief diversity and inclusion officer, Stephanie Piimauna, said about the matter:

"At Hard Rock, acts of service and authentic inclusion are engrained in our brand DNA and everyday mottos, ensuring that all Team Members and guests at our properties are treated with love and respect."

Piimauna stated that her team is committed to supporting LGBT+ people worldwide.