Newcastle United Pen Deal With Fun88

Fun88 has a white label agreement with TGP Holdings, allowing it to advertise in the UK while receiving the vast bulk of its traffic from Asian markets.

Newcastle United Pen Deal With Fun88

The new multi-year agreement between Newcastle United and Fun88 will help the club expand its presence in Asia. This will include in-store promotions, club-endorsed supplies, and exclusive events for fans.

"The club thanks Fun88 for its support over the past six campaigns and looks forward to working together over coming seasons," said Newcastle United.

Since the 2017–18 season, the Asian gambling and sports betting company has been the club's primary sponsor, and its emblem has been prominently displayed on the front of the team's jerseys.

Fun88 has a white label agreement with TGP Holdings, allowing it to advertise in the UK while receiving the vast bulk of its traffic from Asian markets.

The English Premier League decided in April to stop allowing gambling sponsors to appear on the front of players' jerseys during games. The end of the 2025-26 season will mark the beginning of the end of the gambling sponsorship.

According to the media, Newcastle has negotiated an early exit from the Fun88 jersey arrangement, and the club will reveal a new Middle Eastern shirt sponsor later this week.  

The Premier League voluntarily instituted the jersey ban in advance of the release of the white paper on the Gambling Act Review, where it was proposed as one of the main marketing limitations to be enacted.