Kambi Group Renews Deal with LeoVegas

The agreement states that Kambi would continue to give LeoVegas Group access to its sportsbook technology and services in addition to its AI-powered trading and Bet Builder tool.

Kambi Group Renews Deal with LeoVegas

A multi-year extension of their cooperation has been announced by Kambi Group and online sportsbook provider LeoVegas.

The agreement states that Kambi would continue to give LeoVegas Group access to its sportsbook technology and services in addition to its AI-powered trading and Bet Builder tool.

Due to the partnership's two renewals since its initial 2016 inception, in addition to LeoVegas, the LeoVegas Group now also includes BetUK and Expekt in its roster of sports betting brands powered by Kambi.

Additionally, LeoVegas Group intends to launch its sportsbook under a number of other brand names throughout the year in newly legalised territories.

LeoVegas Group, meanwhile, forecast an increase in income from sports betting alone of 30% in 2022.

Kristian Nylén, Kambi CEO and Co-Founder, said:

“We are delighted to extend our sportsbook partnership with LeoVegas Group. Renewing this partnership for a second time is a further testament to the strength of Kambi’s technology and services as we continue to pioneer next-generation betting entertainment for players across the globe.”

Per Carlander, Director of Sports Strategy at LeoVegas, commented:

“Our recent successful launch of expekt in Denmark and the rapid growth of BetUK in the UK highlight our ambitious plans to expand internationally and increase our focus on sports betting and in Kambi we have a partner to enable us to do just that.

“At LeoVegas Group, we promise our customers the greatest iGaming experience – and to deliver that within sports betting we need to stay innovative together with our partners. That's why we are very pleased to extend our partnership with Kambi.”