Playtech Team up with 10bet

For its UK operations, 10bet has selected Playtech as its only sportsbook provider.

Playtech Team up with 10bet

As part of an effort to increase its visibility in Sweden and the UK, Playtech has established a collaboration with 10bet.

For its UK operations, 10bet has selected Playtech as its sportsbook provider. It was revealed in November of last year that gaming software providers needed a new licence to operate in Sweden.

This occurs when the Swedish market tries to shrink the scale of the underground economy there. On July 1st this year, this new law goes into force.

With sales up 33% year over year for Q1 2023, Playtech reported consistent growth. This year, 10bet and Pragmatic Play collaborated to launch the Spaceman game in South Africa.

Shimon Akad, Playtech COO, said:

"We are delighted to be entering into a partnership with 10bet and increasing our presence across the UK and Sweden.

"This partnership is a huge moment for our sportsbook offering, and we are very excited to see what both of these key markets, Sweden and the UK, bring to Playtech and 10bet. This is only the beginning of our relationship and the opportunities are endless".

Yuval Klein of 10bet commented:

“Teaming up with Playtech in the UK is truly remarkable. This partnership delivers top-tier experiences, advanced player protection tools, and sparks UK sports betting.

"It's a win-win situation, fostering growth for both 10bet and Playtech, while providing our fans with an exceptional sports betting experience. We’re wholeheartedly dedicated to this collab and eagerly anticipate what the future has in store.”