Bet365 Commits to Long-term Collaboration With the UFC

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Bet365 Commits to Long-term Collaboration With the UFC

The Ultimate Fighting Championship (UFC), a mixed martial arts television series, and online gambling company Bet365 have agreed to a more extensive relationship.

Bet365 will continue to serve as the UFC's official sportsbook partner in the UK and Ireland for at least the upcoming year.

This agreement will be expanded to include a few additional European countries. Bulgaria, Denmark, Germany, Greece, Italy, the Netherlands, Spain, and Sweden are just a few of these. IMG Arena, the UFC's official partner, will also provide several features for the Bet365 app and website.

This includes resources like the official data feed for the UFC and on-screen live streaming of UFC fights. Additionally, Bet365 customers may now use a "Bet Builder" option to design custom wagers. Players can select from a range of markets for a single game and combine them into a single wager.

Ongoing agreement

The dedicated "One on One" UFC show will also continue to be broadcast by Bet365 on its official YouTube channel. This will include first-look analyses, technique demonstrations, and previews. "We're delighted to extend our partnership with UFC for a third consecutive year," a Bet365 spokesperson said.

"2023 will be the biggest and most exciting year yet for our customers, with the launch of two new enhancements to our UFC betting experience.

"Customers will be able to bet on UFC via our market-leading Bet Builder product. Existing customers will also be offered live streaming for UFC events as an in-app feature."

Nicholas Smith, vice president of global alliances for the UFC, continued:

"Bet365 have been such a great partner over the years. Not only are they invested in growing the sport of MMA by creating bespoke and educational content, but they share UFC's vision of innovation and creativity to deliver fans and customers the best experience possible.

"We look forward to growing and expanding this partnership for years to come."

Similar agreements are in place between the UFC and a number of other companies. The series signed a local agreement with FL Entertainment-owned Betclic last month.

Betclic is now the UFC's authorised betting partner in France, Poland, and Portugal.