Betsson Marks 60th Birthday with "A Bet Makes the Difference" Campaign

The commercials, which were created by the internal team, promote the idea that gambling should be more about the experience than the outcomes.

Betsson Marks 60th Birthday with "A Bet Makes the Difference" Campaign

As part of its 60th anniversary festivities, bookmaker Betsson unveiled its brand-new marketing campaign, "A bet makes the difference."

The commercials, which were created by the internal team, promote the idea that gambling should be more about the experience than the outcomes.

Jesper Svensson, Betsson Group CEO, said:

“As we expand our presence across various markets, we have established an in-house international creative hub.

“I am really excited to unveil our most ambitious commercial yet, solidifying Betsson as the most exciting brand in the industry.”

The films, which were directed by Rodrigo Saavedra, are an attempt to show how betting can turn a drab sporting event into a thrilling one, similar to the previous bet365 campaign.

Kay Höök, Betsson Global Brand Director, said: “While we can’t control the excitement of a match or guarantee wins, we can assure our customers that placing a bet, small or big, will amplify the excitement.

“While many other betting companies focus on big, quick wins, our emphasis lies in cherishing the excitement itself and the heightened entertainment that a bet provides.”

The commercials will air in twelve European and Latin American nations.

Höök continues: “Our goal is to enhance the entertainment value and intensify the excitement for our customers.

“While potential winnings remain a possibility, we don’t want the prospect of winning to define our communication.

“Our message is that when you gamble responsibly, you will enjoy the excitement even if you don’t win.”

Recently, Betsson paid €120 million ($130 million) to purchase the sports betting and casino company BetFirst in Belgium.