Betsson Enters Serbia!

In 2020, Zecure Gaming's Rizk subsidiary joined the Betsson family.

Betsson Enters Serbia!

This would make it possible for Betsson to launch its online casino service to Serbian gamers under the prestigious Rizk brand.

In 2020, Zecure Gaming's Rizk subsidiary joined the Betsson family.

The debut in Serbia is consistent with Betsson's dedication to regional growth and market diversity. Serbia's location in Central and Eastern Europe and Central Asia (CEECA) contributed significantly to 43% of the group's income in the second quarter of 2023.

Andrew Valenzia, the Commercial Director for Zecure Gaming, commented:

"Serbia is an exciting new market for our brand, Rizk. We're eager to replicate our successes in other markets as we see tremendous potential and opportunities awaiting us there."

Ronni Hartvig, CCO of Betsson Group, said: "They have revitalised the essence of the Rizk brand, rekindling its inherent fun and excitement and expertly applied their knowledge to multiple markets."

A second step is the announcement by Betsson of a strategic alliance with Bethard, an online gambling operator with licences in several European countries.

In important areas like Sweden, Ireland, and Malta, Betsson will be the only supplier of fully managed sportsbook services for Bethard's broad player base.

Jesper Svensson, CEO of Betsson Operations, said:

“We are delighted to be chosen as the preferred sportsbook provider for Bethard.

“This partnership was initiated based on our shared commitment to delivering unparalleled player experiences and exciting sports betting opportunities across our markets.”

Frank Heinänen, Bethard MD, added:

"When we were looking at options to take our sportsbook offering to the next level, it was an obvious choice to select Betsson as our partner.”