Hard Rock Digital Introduces Free-to-play Brand

Hard Rock Games' Managing Director will be Daniel Kajouie, the founder of WGames

Hard Rock Digital Introduces Free-to-play Brand

Hard Rock Digital has extended its operations by launching the free-to-play game development brand Hard Rock Games.

Hard Rock Games was founded by the business's recent acquisition of WGames, a social mobile game startup. It will employ the company's in-house technical, operational, and development resources to develop and operate free-to-play online and mobile games.

Hard Rock Games' Managing Director will be Daniel Kajouie, the founder of WGames.

Kajoule commented: "It's truly an honour to be part of the incredible Hard Rock organisation, a global entertainment and hospitality leader, and we look forward to developing immersive gaming experiences for our millions of customers worldwide."

The whole WGames portfolio will be added to Hard Rock Games' portfolio for the Hard Rock and Seminole Gaming online gaming brands.

Hard Rock Games games are also completely linked into the Unity by Hard Rock loyalty programme, introducing gamers to Hard Rock and its global network of cafés, hotels, resorts, casinos, and other venues.

"With the addition of WGames' world-class games, technology and operations, we have set the stage to accelerate growth for our social gaming business," added Rafi Ashkenazi, Executive Managing Director of Hard Rock Digital.

"Hard Rock Games' enhanced capabilities will allow us to better engage our worldwide player communities with exceptional digital experiences and entertain our players like no one else can."