MetaBet and Catena Media Enhance Collaboration with Renewed Partnership

Under the expanded agreement, Catena Media will refer customers seeking sports betting widgets, odds feeds and fan engagement tools directly to MetaBet.

MetaBet Expands Strategic Partnership with Catena Media

MetaBet, a leading provider of real-time, sports-centric affiliate revenue tools and interactive engagement technology, has expanded its collaboration with Catena Media, a global leader in performance marketing for online sports betting and casino gaming.

The latest phase of the partnership builds on several successful years of collaboration focused on improving how sports fans discover betting opportunities and engage with sports content in real time.

Under the expanded agreement, Catena Media will refer customers seeking sports betting widgets, odds feeds and fan engagement tools directly to MetaBet. This will give Catena Media’s network of operators and publishers access to MetaBet’s conversion- and retention-driven technology.

In return, MetaBet will leverage its extensive network to direct customers looking for sub-affiliate and performance marketing solutions to Catena Media’s recently launched marketplace, MRKTPLAYS. The platform was created to meet growing market demand and to strengthen long-term partnerships across the regulated North American online casino and sports betting sector.

“Our work with Catena has consistently delivered strong results and we’re excited to deepen our partnership,” said Dan Recht, VP of Sales at MetaBet.

“Both teams have a proven track record of helping performance-driven partners grow through engaging, real-time products. This next phase reinforces our shared focus on building smarter acquisition funnels and more effective engagement experiences for sportsbook audiences.”

Pierre Cadena, COO at Catena Media, added:

“MetaBet has proven to be one of the most forward-thinking technology providers in the sports betting ecosystem. By expanding our collaboration, we’re creating a two-way value exchange – pairing MetaBet’s real-time engagement technology with our best-in-class MRKTPLAYS platform to drive stronger conversion, retention, and long-term partner growth.”