GR8_TECH’s Bet It Drives has secured the Best Marketing Campaign title at the SiGMA Europe Awards 2026, further strengthening its reputation on the international awards circuit. The latest recognition follows the show’s Bronze award at the 18th Annual Shorty Awards in the Branded Podcast category, as well as two Excellence honours at the 32nd Annual Communicator Awards in the categories of Series – Video Podcasts 2026 and Series – Branded Series 2026.

The award reflects the wider ambition behind Bet It Drives — a project created not simply as a podcast, but as a fully integrated multi-platform content campaign aimed at transforming industry perceptions of GR8_TECH from technology supplier into a recognised thought leader within iGaming. Distributed through YouTube, Spotify, Apple Podcasts, social media channels and media partnerships, the campaign has now exceeded 2 million YouTube views and generated almost 300 media publications.

The concept centred on creating B2B content that audiences would genuinely want to engage with. The in-car interview format delivered a more natural and spontaneous environment, encouraging guests to move away from polished corporate responses often associated with studio interviews. Over the course of four seasons, Bet It Drives has established a unique position within the iGaming B2B sector by combining personality-led storytelling with valuable insights from some of the industry’s leading figures.

“Bet It Drives was created to prove that marketing in iGaming can be bold and interesting. Winning Best Marketing Campaign at the SiGMA Europe Awards shows that the industry values content that goes beyond visibility and creates honest conversations,” said Yevhen Krazhan, Bet It Drives host and GR8_TECH’s CSO.

Bet It Drives continues to demonstrate that impactful marketing is not about creating more noise, but about producing content with genuine value and authenticity. By focusing on candid discussions, industry personalities and unscripted moments, GR8_TECH has successfully built Bet It Drives into one of the most recognisable content formats in the iGaming industry.