Glitnor Group buys 37.5% of NJ PlayStar online casino
Glitnor Group is expanding its presence in the United States by investing in the emerging New Jersey-based online casino, PlayStar Casino.
The company is purchasing a 37.5% stake in PlayStar, adding it to its existing portfolio that includes brands such as Swintt, Lucky Casino, and HappyCasino. This acquisition is being facilitated through Glitnor Group's Glitnor Ventures division.
PlayStar began operating in New Jersey last August after securing a market access agreement with Ocean Resort Casino. The platform features a variety of popular slot games and live dealer games provided by Evolution. PlayStar Casino emphasizes a local approach, focusing on creating unique experiences for its players.
Jörgen Nordlund, co-founder of Glitnor Group, commented, “Through our investments via Glitnor Ventures, our goal is to discover and support the most promising new talent in the iGaming industry. We see PlayStar as an ideal partner in the US. Our investment follows PlayStar's exceptionally successful first year, marked by a broad range of promotions tailored to local communities. We're excited to support their growth and achievements in 2023.”
PlayStar Casino's CEO, Per Hellberg, also expressed enthusiasm about the investment, saying, “We're thrilled about Glitnor Group's committed investment. Their continued interest in our brand is a testament to our outstanding first year in the New Jersey market. With the financial and strategic support from Glitnor Group, we're confident that PlayStar will continue to grow stronger in 2023 and beyond, further solidifying our position as a leading online casino in the dynamic US market.”