New CEO for PlayStar Casino

Since September 2022, Peter Ekmark has been a member of the board of directors for PlayStar and recently assumed the role of chief executive officer of the investment business Harvest Tech.

New CEO for PlayStar Casino

Peter Ekmark has been selected to fill the role of chief executive officer of PlayStar Casino.

Since September 2022, Ekmark has been a member of the board of directors for PlayStar and recently assumed the role of chief executive officer of the investment business Harvest Tech.

A former board member and CEO of iGaming hosting provider Internet Vikings, he previously worked with Kindred Group for a period of seven years, giving him a plethora of knowledge in the field of interactive gaming (iGaming). Before that, he held the positions of director of business development at Mr. Green and William Hill, as well as the chief commercial officer position at Vera&John Casino and JackpotJoy.

Ekmark takes over for his predecessor, Per Hellberg, who had been in control of the firm since March 2021 and was instrumental in the establishment of its activities in New Jersey.

“I’m incredibly excited to be taking over the role of PlayStar CEO and would like to take the opportunity to extend my thanks to Per Hellberg for the amazing foundations he has put down for the company in New Jersey and the US in general,” said Ekmark.

“Having already overseen incredible growth in our first year of operation, I’m confident we as a team can use the extensive iGaming and business management experience I’ve accumulated to help PlayStar cement its position in New Jersey and also expand into other regulated states.”