Honoré Gaming is giving operators in French-speaking Africa and Latin America more control over how they track and pay affiliates through an integration with The Affiliate Platform (TAP).

The software allows operators to set up CPA, revenue share and hybrid deals. They can define when a referral qualifies for commission based on whether the player deposits and plays. Live reporting breaks down results by affiliate and campaign, so operators can see where their budgets are generating the strongest referrals and adjust spending accordingly.

TAP also supports multi-level affiliation and Refer-a-Friend schemes, giving operators ways to work with local influencers and media as well as recruit through existing players. Operators can manage these programmes within their current Honoré Gaming set-up, with support from its in-house Marketing & Affiliation team.

More than 100 companies use TAP, which handles around 35.5 million clicks and 1.4 million registrations daily across a network of more than 2.1 million affiliates. Honoré Gaming integrated TAP’s sister product, Smartico, in May. The latest partnership brings affiliate-referred players into the loyalty and retention programmes already managed through Smartico.

Valentin Raigue, Chief Product Officer at Honoré Gaming, said:

“Our partnership with TAP strengthens the affiliate marketing capabilities we offer our operator partners, combining proven technology, seamless CRM integration and dedicated support. We take on the workload, helping operators reduce costs, attract higher-value players and ultimately grow their revenue.”

Yuval Mechoullam, Chief Business Development Officer at The Affiliate Platform, added:

“Honoré Gaming gives TAP immediate reach into markets where affiliate marketing has plenty of room to grow. Its operators already use Smartico to keep players engaged, so the players our affiliates bring in land in loyalty journeys that are already working.”