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Rebrand for the Health Lottery

The Saturda free second chance prize draw jackpot will increase from £250,000 to £475,000, which represents the largest prize change.

Rebrand for the Health Lottery

Rebrand for the Health Lottery

The Health Lottery has officially announced changes to its lottery game, including the debut of a new website, logo, and a rebranding of its identity. The lottery game has a new reward structure as of tomorrow night's draw and has been called "The Big Win."

The Saturday free second chance prize draw jackpot will increase from £250,000 to £475,000, which represents the largest prize change.

The draw reward structure has also altered; instead of receiving £250 for matching four balls on any given draw, winners now earn £300.

In addition, a "Mega Monday" campaign will be implemented as part of the rebranding of The Health Lottery, giving everyone who plays "QuickWin" on a Monday a chance to win £500 in a raffle. Additionally, "Super Sunday," which will provide a £500 raffle for Sunday-only quick win gaming purchases.

Additionally, those who pay by direct debit will automatically be placed into a monthly drawing where 10 winners will receive £100 each.

This new approach is intended to reward the company's loyal consumers, promote engagement, and advance its marketing effort.

Lebby Eyres, CEO of The Health Lottery, said:

“To improve our appeal to players, we’ve increased our Saturday night free prize draw to the highest level possible for a society lottery operator.

“Players will be able to win a truly life-changing amount from this weekend’s draw. Though the free second chance prize draw jackpot will almost double, tickets to the main draw will still cost £1.”