Rebrand for the Health Lottery
The Saturda free second chance prize draw jackpot will increase from £250,000 to £475,000, which represents the largest prize change.
Rebrand for the Health Lottery
The Health Lottery has officially announced changes to its lottery game, including the debut of a new website, logo, and a rebranding of its identity. The lottery game has a new reward structure as of tomorrow night's draw and has been called "The Big Win."
The Saturday free second chance prize draw jackpot will increase from £250,000 to £475,000, which represents the largest prize change.
The draw reward structure has also altered; instead of receiving £250 for matching four balls on any given draw, winners now earn £300.
In addition, a "Mega Monday" campaign will be implemented as part of the rebranding of The Health Lottery, giving everyone who plays "QuickWin" on a Monday a chance to win £500 in a raffle. Additionally, "Super Sunday," which will provide a £500 raffle for Sunday-only quick win gaming purchases.
Additionally, those who pay by direct debit will automatically be placed into a monthly drawing where 10 winners will receive £100 each.
This new approach is intended to reward the company's loyal consumers, promote engagement, and advance its marketing effort.
Lebby Eyres, CEO of The Health Lottery, said:
“To improve our appeal to players, we’ve increased our Saturday night free prize draw to the highest level possible for a society lottery operator.
“Players will be able to win a truly life-changing amount from this weekend’s draw. Though the free second chance prize draw jackpot will almost double, tickets to the main draw will still cost £1.”